In his letter to shareholders, Sears Chairman Ed Lampert compared the company’s struggling Kmart chain to New York Giants quarterback Eli Manning, the most valuable player of Super Bowl XL II.
But with sales at established stores falling 5.2 percent during the fourth-quarter, Kmart’s performance was hardly championship worthy.
In fact, it was more like Manning’s abysmal November performance against the Minnesota Vikings, when he threw four interceptions in a 41-17 loss that had fans and local media calling for his head.
Lampert told shareholders that Kmart is working to rise to prominence against tough competition, much like Manning did following his abysmal performance against the Vikings.
“He remained focused, continued to work hard on his game and on improving his skills,” Lampert wrote. “Like Manning, we know what it’s like to be underestimated and questioned, but we intend to keep working on our game to achieve our full potential.”
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