Shop Talk

Retailers, consumers and prices

Not to worry — AnnTaylor’s CEO is “all over that”

March 14, 2008

annlogo.gifAnnTaylor reported a quarterly loss on Friday as the struggling clothing retailer, facing lagging sales and falling store traffic, took a charge to restructure its operations. But not to worry — the CEO is aware of the problems facing the retailer and is “all over it.”

On a conference call with analysts, CEO Kay Krill reassured Wall Street analysts multiple times that the retailer was taking the proper steps to get business back on track.

Worried that AnnTaylor hasn’t realized its clients taste have evolved? Not to worry:

Our clients’ product preferences have definitely evolved and we did not keep pace with her wants. She wants more modern and fashionable product that the is versatile and current, and we are all over that,” Krill said.

Anxious that AnnTaylor will make clothes at its namesake stores too trendy in an effort to drive sales?

I don’t want any of you to think that we’re going off the deep end here. There is definitely a sand box that we’re playing in, we’re just going to go up more towards the edge of that sand box, so we’re all over it,” she said.

Skeptical that AnnTaylor can improve business at both its Ann Taylor and LOFT stores at the same time? Well, you can rest easy:

It is absolutely my number one priority for 2008 and I’m all over it,” she said.

(Logo: Web site)

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