Retailers, consumers and prices
Check Out Line: Starbucks’ new brew
Check out the free coffee!
Starbucks will be handing out free 8-ounce samples of its new everyday brew called Pike Place Roast on Tuesday at 9 a.m. Pacific time (noon eastern).
But the free coffee is not just about generosity. Starbucks is counting on the new coffee as one tool to help reinvigorate U.S. traffic, which has been slowing in recent months.
The Pike Place Roast brew is supposed to remind consumers of Starbucks’ early Seattle roots. The company says the coffee has a smoother flavor and finish.
The new brew is one of several steps Starbucks announced last month — including a new customer rewards program and new espresso machines — as it tries to draw customers back amid a weak U.S. economy and competition in the coffee business from McDonald’s.
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