JC Penney held its two-day analyst meeting in New York City this year, kicking off with a dinner and presentation by Chief Executive Myron “Mike” Ullman on Tuesday night.
The big news out of the meeting was that Penney’s time frame for its long-range growth plan has been stretched out due to the rough retail environment, and the retailer may further cut back on new store openings.
But there were some off-beat sites, sounds and observations from the meeting to make you feel like you were there (well … almost).
** After Ullman gave his speech on Tuesday night, he began to inform the crowd of the detailed logistics for how the analyst day would unfold on Wednesday, including telling them there would be boxed lunches on the bus that would take them to a store tour in Paramus, NJ. He then interrupted himself, joking that somebody else should be providing all the details. But upon further reflection he said: “I don’t know who it is who is going to tell you that– we probably eliminated that position.” The quip generated laughter from the crowd.
** Penney handed out a binder Wednesday morning filled with copies of the slide presentations that its management would be giving that morning. But to force impatient analysts (and reporters) to listen to all of those presentations, it omitted copies of the final key presentation — that of Chief Financial Officer Bob Cavanaugh. Penney knew that if it put copies of his slides in the binder, Wall Street analysts (and, well, us) would have dashed out of the room and rushed off to update their research notes (or file stories) – missing presentations on marketing, merchandising and customer satisfaction.
The tactic worked — the room remained packed all morning and fell silent when Cavanaugh finally came to the stage to give his presentation at the end of the meeting.
** It was a reversal of fortune at the packed meeting on Wednesday – for once, the line to use the men’s room was longer than the line to use the women’s room during bathroom breaks.
(Photo: Reuters)