Retailers, consumers and prices
Consumer Reports mellows on Starbucks
Will Starbucks ever get it just right with the coffee testers at Consumer Reports?
In March 2007, the magazine blasted Starbucks’ drip java for being too burnt and bitter, and said fast-food vendor McDonald’s had a superior brew.
In April this year, Starbucks rolled out Pike Place Roast, its new everyday brew, saying it had a “smooth, welcoming taste.”
In its latest missive, Consumer Reports took a decidedly more tepid stance on Starbucks’ new joe.
The magazine’s testers found Pike Place to be “a smooth cup of coffee with some bitterness, but not particularly complex.” Because the flavor is so mild, the tasters said, adding cream, milk or sweeteners might overwhelm the coffee.
Do you agree with the Consumer Reports’ testers?