As consumer prices rise and the economy founders, Web surfers are scouring cyberspace for deals.
A new study released this week by market research firm Hitwise showed that online coupon clipping is on the rise.
Hitwise told Reuters that U.S. visits to certain custom coupon Web sites increased 66 percent from May 2007 to May of this year.
Heather Dougherty, research director at Hitwise, said shoppers are trying to cope with cost of living increases.
“While discretionary income is shrinking for some households, consumers are still shopping online, but making sure they find the best deals,” she said in a statement.
Coupons.com led the pack within the category, grabbing 29 percent of the market and chalking up a 190 percent increase since last year. Coupon Mountain and Eversave rounded out the top three with 14 percent and 6 percent, respectively.
When Hitwise measured traffic from the week ending June 6, they found that search engines directed 20 percent of penny-pinching shoppers to coupon sites. Of the top search terms, 60 percent included a reference to a specific brand or branded product.
Monthly visits to comparison shopping Web sites also increased 60 percent from May 2007 to May of this year, Hitwise spokesman Matt Tatham said.
Looking for a bargain? Here are some other coupon sites:
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4 comments so far
Because so many people are interested in saving a few dollars these days I started a list of coupon sites at grocerycouponsplus.com . I have saved money and the extra $10.00 I save a week can go to gas or whatever I need. I have listed coupons for savings of $1.00 on cleaning supplies and even milk! I know this can help out a more than just few people check it out - grocerycouponsplus.com !
- Posted by daveusaI recommend http://www.iPromoCodes.com - this site pulls in all the other deal sites and finds the greatest deals & is continuously updated.
- Posted by TonybigdealSome of these sites install nasty things on your computer; especially the ones where you can print coupons. http://www.MablesPurse.com is a good, clean coupon site though it is a little slanted towards women.
- Posted by Annie S.I use the site http://www.coupon.nu for all of my coupon needs. They’ve always worked well for me.
- Posted by Online coupons