Shop Talk

Retailers, consumers and prices

Check Out Line: Name that brew

July 11, 2008

bud.jpgCheck out: InBever-Busch? BudBever?
That hostile takeover stuff between InBev and Anheuser-Busch with the court fight and proxy battle and stuff? Looks like it was nothing a little more money can’t solve.

The two companies have begun friendly negotiations, a source told Reuters. The Wall Street Journal and New York Times reported that InBev has raised its offer by $5, to $70 a share, to try to cinch a friendly deal.

Some analysts have said that even $65 was something Anheuser-Busch shareholders would take. At $70, the discussions could be reduced more to things like what to call the company.

InBev is the buyer, so it could just keep its own name. A Busch runs the company, so they could get a nod if there is some sort of corporate name change, a la DaimlerChrysler, or Newell Rubbermaid.

Eberhard Anheuser, who started the company by buying a Bavarian brewery in 1860 might be out of luck. But Adolphus Busch was his son-in-law, so the family could still be represented.

So, any naming consultants have any ideas for what to call the company if a deal happens?
Also in the basket:
Carlos Slim boosts Saks stake (WWD)
Steve & Barry’s looks to expedite process (WWD, subscription required)

(Image from Anheuser-Busch)


Nice ad: drinking a Bud on a sinking ship — I’m King of the World. —- Looks like this is end for Anheuser-Busch.
Too Bad — what’s next — changing the design of the American Flag — no stars just a picture of the globe.

Posted by Jim | Report as abusive

INBUSCH seems to be the most likely and humorous way to go!

Posted by St. Louie Lou | Report as abusive


Posted by XYZ | Report as abusive

Who cares? Budweiser the “American” beer being taken over by the IN Bev owned by who? You look it up. Budweiser is a terrible example of beer. Perhaps they could make it better? Wouldn’t matter though. America will not allow good beer into the country. We can import lead from China but can’t import a real beer from say…. Germany!

Posted by Jason | Report as abusive

Anheuser Busch + InBev = GloBev (Global Beverage Company).

Posted by andre maionchi | Report as abusive


(Jason is right – it’s poor beer.)

Posted by Jim | Report as abusive

Will probably be “InBevAB”, similar to SABMiller. Anheuser is too long, Busch is one of the sub premium brands, Budweiser, also a brand name, will cause problems with a small brewery in the Czech Republic.

Posted by Critter | Report as abusive

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