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	<title>Comments on: Is Starbucks&#8217; Vivanno the next Frappuccino?</title>
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	<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/</link>
	<description>Retailers, consumers and prices</description>
	<pubDate>Mon, 09 Nov 2009 23:12:02 +0000</pubDate>
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		<title>By: Liz</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-342976</link>
		<dc:creator>Liz</dc:creator>
		<pubDate>Sat, 18 Jul 2009 01:01:30 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-342976</guid>
		<description>The Vivanno is vile. It tastes like a nasty egg, and is a bit chalky. It is not worth the nutritional benefits...and it is definetly not the "new frappuccino." If you are a brave soul and are willing to try, then I salute you, my friend!</description>
		<content:encoded><![CDATA[<p>The Vivanno is vile. It tastes like a nasty egg, and is a bit chalky. It is not worth the nutritional benefits&#8230;and it is definetly not the &#8220;new frappuccino.&#8221; If you are a brave soul and are willing to try, then I salute you, my friend!</p>
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		<title>By: Jess</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-341482</link>
		<dc:creator>Jess</dc:creator>
		<pubDate>Tue, 31 Mar 2009 15:58:48 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-341482</guid>
		<description>It is interesting to hear people talking about how they can't have caffeine-but they are still consuming it.  What people don't realize is that there is still caffeine in a decaffinated drink-it just has less in it.  Therefore, it isn't so much a question of not taking it in, but limiting it.
Still, I understand the desire to limit the intake-especially in the late afternoon.  It's bad when you need  a frap fix and ending up staying up all night because of it!</description>
		<content:encoded><![CDATA[<p>It is interesting to hear people talking about how they can&#8217;t have caffeine-but they are still consuming it.  What people don&#8217;t realize is that there is still caffeine in a decaffinated drink-it just has less in it.  Therefore, it isn&#8217;t so much a question of not taking it in, but limiting it.<br />
Still, I understand the desire to limit the intake-especially in the late afternoon.  It&#8217;s bad when you need  a frap fix and ending up staying up all night because of it!</p>
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		<title>By: Steve</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-340833</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 10 Jan 2009 06:53:10 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-340833</guid>
		<description>"As my wife and I have enjoyed your decaf mocha frappuccino over the years we were quite surprised when we went to our local Starbucks and learned that they are no longer available. The excuse we heard was something about a new drink is being introduced. As we can only drink decaf beverages we turned around and walked out."

The mocha has about 90grams of caffeine to begin with, so if you thought for a second you were drinking a decaf drink, or are that adamant about drinking decaf drinks then you deserve this disservice.

Do your homework. Chocolate has caffeine. Every "decaf" mocha you had was equivalent to a straight shot of caffeinated espresso.</description>
		<content:encoded><![CDATA[<p>&#8220;As my wife and I have enjoyed your decaf mocha frappuccino over the years we were quite surprised when we went to our local Starbucks and learned that they are no longer available. The excuse we heard was something about a new drink is being introduced. As we can only drink decaf beverages we turned around and walked out.&#8221;</p>
<p>The mocha has about 90grams of caffeine to begin with, so if you thought for a second you were drinking a decaf drink, or are that adamant about drinking decaf drinks then you deserve this disservice.</p>
<p>Do your homework. Chocolate has caffeine. Every &#8220;decaf&#8221; mocha you had was equivalent to a straight shot of caffeinated espresso.</p>
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		<title>By: Bjorkfansoph</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-339162</link>
		<dc:creator>Bjorkfansoph</dc:creator>
		<pubDate>Sun, 28 Sep 2008 20:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-339162</guid>
		<description>I like the idea of the smoothie.  Especially since I don't have a smoothie shop nearby.  Also, i've started adding the protein in my fraps, and VERY happy about that.</description>
		<content:encoded><![CDATA[<p>I like the idea of the smoothie.  Especially since I don&#8217;t have a smoothie shop nearby.  Also, i&#8217;ve started adding the protein in my fraps, and VERY happy about that.</p>
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		<title>By: MAT</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-339047</link>
		<dc:creator>MAT</dc:creator>
		<pubDate>Fri, 19 Sep 2008 14:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-339047</guid>
		<description>LUV IT, IT'S DELICIOUS!!! ORANGE MANGO BANANA: 16 G PROTEIN, WHOLE BANANA, ORANGE MANGO STUFF VIT C GREAT FOR BREAKFAST ON GO! MY NEW DRINK OF CHOICE!!!!</description>
		<content:encoded><![CDATA[<p>LUV IT, IT&#8217;S DELICIOUS!!! ORANGE MANGO BANANA: 16 G PROTEIN, WHOLE BANANA, ORANGE MANGO STUFF VIT C GREAT FOR BREAKFAST ON GO! MY NEW DRINK OF CHOICE!!!!</p>
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		<title>By: Mags</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338893</link>
		<dc:creator>Mags</dc:creator>
		<pubDate>Sun, 31 Aug 2008 19:09:26 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338893</guid>
		<description>I agree with Richard.  I only drink decaf and liked the frappucino for a treat instead of a milkshake.  I'll start going back to Baskin Robbins or Ben &#38; Jerry's for my treat.  (And I have a hard time believing making a decaf frappucino is more trouble than making a smoothie.)</description>
		<content:encoded><![CDATA[<p>I agree with Richard.  I only drink decaf and liked the frappucino for a treat instead of a milkshake.  I&#8217;ll start going back to Baskin Robbins or Ben &amp; Jerry&#8217;s for my treat.  (And I have a hard time believing making a decaf frappucino is more trouble than making a smoothie.)</p>
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		<title>By: Richard</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338844</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 26 Aug 2008 05:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338844</guid>
		<description>They did actually discontinue the decaf Frap (it's finally mentioned on the Wikipedia for Frappucino). What a horrible decision by Starbucks! I am quite frankly not stupid enough to go to SBUX everyday, but I did enjoy a decaf frap after a nice dinner about once per week. Last week, I was informed that the only drink I would possibly purchase at this place was discontinued. Then they wonder why market share is shrinking forcing them to close stores. HUGE MISTAKE!!! But what do I care, lately Starbucks employees and stores have been getting more deplorable and disgusting anyways. Time to try a different guilty pleasure.</description>
		<content:encoded><![CDATA[<p>They did actually discontinue the decaf Frap (it&#8217;s finally mentioned on the Wikipedia for Frappucino). What a horrible decision by Starbucks! I am quite frankly not stupid enough to go to SBUX everyday, but I did enjoy a decaf frap after a nice dinner about once per week. Last week, I was informed that the only drink I would possibly purchase at this place was discontinued. Then they wonder why market share is shrinking forcing them to close stores. HUGE MISTAKE!!! But what do I care, lately Starbucks employees and stores have been getting more deplorable and disgusting anyways. Time to try a different guilty pleasure.</p>
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		<title>By: Judy</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338687</link>
		<dc:creator>Judy</dc:creator>
		<pubDate>Tue, 05 Aug 2008 21:48:41 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338687</guid>
		<description>The Vivanno got all this publicity, so my husband and I had to try it.  Of course we read that there were free coupons available so we asked for them at our local Starbucks.  No coupons, we were told, but they made us two small samples of the Chocolate Banana Vivanno.  I was shocked when I finally placed why it tasted so familiar.....it's like drinking a Slimfast (girls you remember those, right?)...but worse...with the taste of an overpowering banana. I love a frozen chocolate-dipped banana, but this Vivanno.....ugh.  If this is one step toward recovery I have a feeling Starbucks will continue its descent.  Personally after talking with so so many people in NYC where I live I tend to think that management has their heads in the wrong area;  diversity isn't the answer, the answer is the price. By giving late afternoon discounts only if you've bought a morning coffee you defeat the goal of trying to bring the masses into local Starbucks.  It's the reason Dunkin Donuts is doing so well....in these economic times you need volume of purchase because those who used to be able to afford a Starbucks coffee have now fled toward a more moderately priced product.  The Starbucks cache/status quotient was on its way to oblivion once it was made available ground in bags ready to take home in places like WalMart and at your local supermarket.  No one feels 'cool' anymore just because there's a logo on the cup.  Bring the price down and they will come, I say....</description>
		<content:encoded><![CDATA[<p>The Vivanno got all this publicity, so my husband and I had to try it.  Of course we read that there were free coupons available so we asked for them at our local Starbucks.  No coupons, we were told, but they made us two small samples of the Chocolate Banana Vivanno.  I was shocked when I finally placed why it tasted so familiar&#8230;..it&#8217;s like drinking a Slimfast (girls you remember those, right?)&#8230;but worse&#8230;with the taste of an overpowering banana. I love a frozen chocolate-dipped banana, but this Vivanno&#8230;..ugh.  If this is one step toward recovery I have a feeling Starbucks will continue its descent.  Personally after talking with so so many people in NYC where I live I tend to think that management has their heads in the wrong area;  diversity isn&#8217;t the answer, the answer is the price. By giving late afternoon discounts only if you&#8217;ve bought a morning coffee you defeat the goal of trying to bring the masses into local Starbucks.  It&#8217;s the reason Dunkin Donuts is doing so well&#8230;.in these economic times you need volume of purchase because those who used to be able to afford a Starbucks coffee have now fled toward a more moderately priced product.  The Starbucks cache/status quotient was on its way to oblivion once it was made available ground in bags ready to take home in places like WalMart and at your local supermarket.  No one feels &#8216;cool&#8217; anymore just because there&#8217;s a logo on the cup.  Bring the price down and they will come, I say&#8230;.</p>
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		<title>By: &#187; Starbucks unveils new strategy in Australia: &#8220;Sell that #$%@ to the tourists&#8221; &#187; Espresso News and Reviews - TheShot.coffeeratings.com</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338665</link>
		<dc:creator>&#187; Starbucks unveils new strategy in Australia: &#8220;Sell that #$%@ to the tourists&#8221; &#187; Espresso News and Reviews - TheShot.coffeeratings.com</dc:creator>
		<pubDate>Fri, 01 Aug 2008 20:45:14 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338665</guid>
		<description>[...] Forbes.com. Curious that Starbucks&#8217; new line of smoothies, introduced last month, are branded Vivanno. The word &#8220;Vivanno&#8221; looks curiously derivative of the Italian word vivranno, meaning [...]</description>
		<content:encoded><![CDATA[<p>[...] Forbes.com. Curious that Starbucks&#8217; new line of smoothies, introduced last month, are branded Vivanno. The word &#8220;Vivanno&#8221; looks curiously derivative of the Italian word vivranno, meaning [...]</p>
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		<title>By: david</title>
		<link>http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338657</link>
		<dc:creator>david</dc:creator>
		<pubDate>Thu, 31 Jul 2008 18:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.reuters.com/shop-talk/2008/07/11/is-starbucks-vivanno-the-new-frappuccino/#comment-338657</guid>
		<description>Wow..that last posting points out the need to switch some Starbucks employees to decaf!  Unhappy workers/ people will always remain unhappy- fire them from your life.

Starbucks needs to get back to basics- quality coffee, shorter lines, nice servers, less noisy stores, and healthy food.  Peet's- tastier and quieter (free cup w/ 1/2 lb purchase) ; Dutch Brothers (local)- tastier, faster (drive thru) and nice servers (smoothies yummy!); locals shops cheaper.  Jamba juice is tastier and will change to offer healthier alternatives.  Store closures and smoothies will help the bottom line.  Add microbrews to the menu and people will flock in.  Come to Portland, Oregon...it's a great place in the summer.</description>
		<content:encoded><![CDATA[<p>Wow..that last posting points out the need to switch some Starbucks employees to decaf!  Unhappy workers/ people will always remain unhappy- fire them from your life.</p>
<p>Starbucks needs to get back to basics- quality coffee, shorter lines, nice servers, less noisy stores, and healthy food.  Peet&#8217;s- tastier and quieter (free cup w/ 1/2 lb purchase) ; Dutch Brothers (local)- tastier, faster (drive thru) and nice servers (smoothies yummy!); locals shops cheaper.  Jamba juice is tastier and will change to offer healthier alternatives.  Store closures and smoothies will help the bottom line.  Add microbrews to the menu and people will flock in.  Come to Portland, Oregon&#8230;it&#8217;s a great place in the summer.</p>
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