Check out the fun and games at Mattel.
The maker of Barbie dolls and Hot Wheels toy cars posted better-than expected quarterly earnings Friday.
But the real boon for the company was its victory over Bratz doll maker MGA Entertainment in a copyright infringement lawsuit.
A federal jury found that Carter Bryant, who created the popular Bratz dolls had come up with the characters and name while he was still under contract as a designer for Barbie at Mattel.
Mattel is seeking huge damages and an injunction to stop MGA from selling Bratz, the multi-ethnic, big-headed dolls that have cut into Barbie sales. MGA has argued that the dolls themselves were different than Carter’s drawings and were made by MGA designers … an issue that will be a big part of the damages phase of the trial.
So the two companies will keep fighting over their dolls.
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Check Out Line: Mattel Wins Round 1 in Doll Brawl
Posted by: Brad Dorfman
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I have been hearing talks about a mis-trial in this case of some sort. There was a disgrunted juror on the case and this juror was suppose to had been thrown off the case due to some racial slurs about the Bratz. Well in any event, these two will continue to fight. This war is not over yet.
- Posted by Carmen Vj