Shop Talk

Retailers, consumers and prices

Wake up! It’s Hannah calling!

July 23, 2008

hannah.jpgAs retailers look for ever-cleverer ways to spur sales, Wal-Mart has teamed with Disney to offer free wake-up calls from Hannah Montana, (a.k.a. Miley Cyrus), as part of its back-to-school marketing push. 

How can a wake-up call spur sales?

Well, not only are parents given the option to sign up to send their child a wake-up call, they can also send their child a reminder that it is time to do some back-to-school shopping.

“Be a Superstar and get your things together!” states the website where parents can sign up for the alerts.

Wal-Mart has taken a big bet with Hannah. It has teamed with Disney to be the “retail headquarters” for Hannah Montana merchandise and has set up ”Hannah Montana Shops” in 750 Wal-Mart stores across the U.S.

Wal-Mart says parents can buy an entire back-to-school Hannah Montana-themed wardrobe for their child in its stores, including enough tops,  shorts, socks and accessories for one week of school.

Wal-Mart said that in order to sign up to send the wake-up calls, registrants must be 18 years or older. While there is no cost to sign up for the calls and they’re available anytime through Sept. 15, standard mobile phone charges may apply.

(Photo: Reuters)

Comments

Hannah Montana Rocks! My daughter just loves you and I believe she is a great role model for our young girls today. Keep up the geat job and don’t let Hollywood change you.

Posted by Sheri Hawkins | Report as abusive
 

I had a wake up call sent to my 6 year old daughter Taylor this morning to wake her up for her 1st day of soccor camp. My daughter was so excited she started screaming. She had to call her grandpa at 8:00am to share the news and of course she told everyone at soccor camp. Thanks Hanna for making my daughter so happy today! She plans on emailing you to thank you herself!

Posted by Renee Phillips | Report as abusive
 

This is awesome, I sent them to all my coworkers. It’s great having the opportunity to send the ridiculous “SWEET NIBLETS” alerts as early as 5am. To make it better whichever number you put in as your own shows up on their caller id. Everybody is getting a call from the boss at 5. Whoever thought of this is just the worst type of person.

Posted by Anthony | Report as abusive
 

This service seems like a good time…HOWEVER…it is SERIOUSLY being abused by people prank calling. There NEEDS to be a more strict system for using this service…ASAP!!

Posted by Marik | Report as abusive
 

i love you hannah montana.you sing awsome. i wish to meet you.

 

u rock.i love you so much i feel like i were u.take care hannah and keep rocking out loud.

 

Ok, really, whats the big deal with Hannah Montana?!? I don’t know about other people but I have no intension of ever buying somthing that has her name on it. My parents think she is a waste of money and time.

Posted by Frosty | Report as abusive
 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •