Retailers, consumers and prices
Wake up! It’s Hannah calling!
As retailers look for ever-cleverer ways to spur sales, Wal-Mart has teamed with Disney to offer free wake-up calls from Hannah Montana, (a.k.a. Miley Cyrus), as part of its back-to-school marketing push.
How can a wake-up call spur sales?
Well, not only are parents given the option to sign up to send their child a wake-up call, they can also send their child a reminder that it is time to do some back-to-school shopping.
“Be a Superstar and get your things together!” states the website where parents can sign up for the alerts.
Wal-Mart has taken a big bet with Hannah. It has teamed with Disney to be the “retail headquarters” for Hannah Montana merchandise and has set up ”Hannah Montana Shops” in 750 Wal-Mart stores across the U.S.
Wal-Mart says parents can buy an entire back-to-school Hannah Montana-themed wardrobe for their child in its stores, including enough tops, shorts, socks and accessories for one week of school.
Wal-Mart said that in order to sign up to send the wake-up calls, registrants must be 18 years or older. While there is no cost to sign up for the calls and they’re available anytime through Sept. 15, standard mobile phone charges may apply.