Shop Talk

Retailers, consumers and prices

Which fashionista are you endorsing?

September 5, 2008

michele-obama.jpgIn politics, appearance is everything. And for politicians’ wives, looking great for the cameras is key, whether its the Jackie Kennedy-influenced sheaths favored by Michelle Obama, or the bold, jewel-tone colors Cindy McCain sported at the GOP convention this week.

And for designers, having your outfits worn by a potential First Lady certainly can’t hurt. Witness the press (and extra sales) generated for Chico’s White House Black Market chain after Michelle Obama wore a black and white scoop-neck day dress from the retailer during an appearance on ABC‘s “The View.”
    
Chico’s could use the lift, given over a year of dwindling sales at its main chain that caters to women over the age of 40. Earlier this week, it announced an endorsement deal with Debbie Phelps, who it said wore its clothes the whole time she was in Beijing cheering her son, Olympic champion Michael Phelps.

Now, Wall Street is wondering who is next to endorse a brand.palin.jpg
    
“If Michelle Obama is boosting White House Black Market sales and Chico’s is paying Debbie Phelps to pose for its catalogs, doesn’t it make sense that Gymboree or Children’s Place hire Sarah Palin as spokesperson for their brands?” asked JP Morgan retail analyst Brian Tunick in his monthly “Tunick’s Top 10″ list to clients.

Other possibilities for Palin could be Uggs boots (it’s cold in Alaska), or Lenscrafters (a story on the candidate’s rimless, titanium pair that did not come from the lower-cost glasses chain ran in USA Today). 

Other suggestions?

(Photo: Reuters)

Comments

This is the first chuckle, I have had in this morass!!Ms. Palin would need to be fashion foward and not a throwback to the ’80′s…She is ‘cheney with a beehive’ and may be far right of him!

Posted by Docb | Report as abusive
 

Here’s a news flash, Sarah Palin is not going to be First Lady. She is going to be VICE PRESIDENT!!

Posted by Allen | Report as abusive
 

regardless of how she is dressed, Michelle Obama looks like an orc.

 

First Lady – vice president McCaine has jumped “ship” before. No telling what might transpire with this soap opera pick. They all seem to have amnesia.

Posted by Rodger Lemonde | Report as abusive
 

FASHION IS NOT IMPORTANT; HOWEVER, IF IT WERE, McCAIN WOULD WIN — HANDS DOWN!”ABC NEWS” GETS THE FIRST GOVERNOR PALIN INTERVIEW! WHOOPEE!I WISH SHE HAD TOLD ALL MAINSTREAM ‘BIASED’ MEDIA TO KISS OFF, AFTER THE WAY THEY WENT AFTER HER FAMILY; HOWEVER, SHE IS A STRONG AMERICAN AND WILL DO FINE.Poor Obama — he’s resorted to calling Sarah a LIAR. This is going to get good sooner than we think. Last week, he sent “30″ lawyers to Alaska to vet Governor Palin! Why? The DNC and biased media never vetted their ‘golden boy’ — if they had, Hillary would be the Democratic candidate.GOVERNOR PALIN HAS ACTUALLY WORKED FOR THE PEOPLE (AS MAYOR AND AS GOVERNOR OF THE STATE OF ALASKA) AND NOW, OBAMA IS RUNNING AROUND LIKE A CHICKEN WITH IT’S HEAD CUT OFF. WHY IS HE SO SCARED? HE’S COMING ACROSS LIKE A BLUNDERING IDIOT.GOVENOR SARAH PALIN IS A BREATH OF FRESH AIR AND OFFERS A CHANGE WE CAN BELIEVE IN!REGARDING THE “BRIDGE TO NOWHERE” ISSUE:GOVERNOR PALIN DID NOT ASK FOR THE BRIDGE — NOR DID SHE ASK FOR THE MONEY! SINCE SHE HAS BEEN “GOVERNOR” OF ALASKA, SHE HAS NOT SUPPORTED THIS BRIDGE.GOVERNORS AND STATE OFFICIALS “DON’T” ASK FOR FEDERAL MONEY (EARMARK MONEY OR PORK) — THAT’S DONE BY “SENATORS” AND “CONGRESSMEN”! WE NEED TO REPLACE THE DO-NOTHING DEMOCRATS IN CONGRESS!TOUCHE!I’M VOTING FOR THE HONORABLE JOHN S. McCAIN IN NOVEMBER.

Posted by EAST COAST - USA | Report as abusive
 

he’s resorted to calling Sarah a LIAR. This is going to get good sooner than we think. Last week, he sent “30″ lawyers to Alaska to vet Governor Palin! Why?

 

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