Home Depot is hoping that Joey Logano, the new face of its NASCAR sponsorship beginning next year, will prove just as popular and profitable for the company as his predecessor, Tony Stewart.
The home improvement retailer has signed on to a multiyear deal with Joe Gibbs Racing under which it’ll continue to sponsor the Nascar Sprint Cup No. 20 Toyota. Driver Logano, just 18 years old, will be replacing Stewart, who is leaving Joe Gibbs at the end of this season to become an owner and driver with Stewart-Haas Racing.
Logano (pictured) has a tough act to follow. Stewart, who has steered the Home Depot No. 20 Toyota since 1999, has won two NASCAR Cup Series championships and prevailed in more than 30 NASCAR races.
“Tony was an exceptional driver that had a lot of fan loyalty and created a lot of excitement among the customer base,” said Home Depot Chief Marketing Officer Frank Bifulco.
He’s confident that Logano is up to the challenge.
“Joey is a driver with capability and poise beyond his years,” Bifulco said. “We have a lot of optimism and confidence that Joey will prove himself on the track.”
Logano will drive a special No. 02 Home Depot car in three races this year, including an appearance this weekend at New Hampshire Motor Speedway. He’ll have the No. 20 Home Depot car all to himself next season.
(Photo courtesy of Home Depot)

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