Shop Talk

Retailers, consumers and prices

Is anyone cooking anymore?

September 18, 2008

urban-fresh-026.jpgWe know many consumers are dining out less often.  Just look at the weak results at chains like Red Lobster and Olive Garden.  Still, some people aren’t making home-cooked meals either.  They need a place to buy pre-made meals and some groceries.  Enter the latest new twist on quick grocery shopping — Supervalu’s test store, Urban Fresh by Jewel, in Chicago. About half of the products in the new store are prepared. 

We wonder, though, if some parts of the store launch were rushed a bit.  Supervalu’s Jewel-Osco chain, which is running the store, took out a two-page ad in the local, free Red Eye newspaper on Thursday (including the back page where urban-fresh-014.jpgcommuters get their daily scoop of celebrity news). 

But they didn’t mention where the store is, or even that it’s opening on Thursday.  They did mention that chef Rick Bayless will be there, though.

So, where’s there?  It’s where Supervalu’s shut-down Sunflower Market used to be, at 1910 N. Clybourn Ave.  Live nearby?  Let us know what you think if you check it out.


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