McDonald’s, fancy coffee’s new kid on the block, appears to be stealing a page from the U.S. Presidential campaigns with an advertising blitz targeting the alleged coffee snobbery promoted by its upscale rival from Seattle.
McDonald’s restaurants in western Washington State — Starbucks’ home turf — have taken to the Internet with Unsobbycoffee.com, a site that provides a menu of McDonald’s new McCafe coffee drinks as well as tips for how to intervene when someone you love is addicted to “snobby iced espresso.”
And the pitches don’t end there. McDonald’s is planning a comprehensive media blitz — think radio, buses and billboards — for McCafe, which will be rolled out to the majority of its 14,000 U.S. restaurants by the middle of next year.
This ad is running with the McCafe launch in San Diego County. As the roll-out continues, there is certainly a similar promotion coming to a TV near you.
Stay tuned.
(Photo and Video: McDonald’s)
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Why not just have a full McCafe coffee shop like overseas.
- Posted by John[...] targeted Starbucks last year with its Unsnobbycoffee website, which argued that McCafé makes it simple to order the [...]
- Posted by Starbucks ad campaign uses fans to tackle McCafé « Clicking and ScreamingYou guys are idiots. people who drink Starbucks and call ESPRESSO, EXPRESSO. are not snobs they are tools. Starbucks drinkers dont know jack about coffee. Starbucks is the non-snob place
- Posted by jimbo