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Shop Talk

Retailers, consumers and prices

11:04 October 1st, 2008

Check Out Line: Who needs groceries when you’ve got KFC?

Posted by: Sarah Coffey
Tags: Shop Talk, , , , ,

kfc.jpgCheck Out KFC challenging the American people to create a family dinner for under $10, the same price as their Value Meal.

Consumers have been eating at home more often as high food and gas prices and a decline in home values pressure budgets. KFC is trying to win back those customers by convincing families it’s just as cheap to buy its value meal, priced at $9.99, as it is to buy dinner at the supermarket and cook at home.

The meal comes with seven pieces of Original Recipe chicken, one large side and four buttermilk biscuits.

“From gas to grocery bills, everyone is looking for ways to cut costs,” says KFC’s “value expert” Stephanie Nelson. “With a few simple tips you can host everything from a fabulous family dinner to a large gathering on a budget and it can start with something as simple as driving through a KFC.”

KFC also offers tips to “take take-out to the next level,” which include using candles, music and flowers cut from home gardens.

Shares of KFC’s parent company Yum Brands Inc hit a 52-week low of $31.38 on Tuesday before bouncing up slightly to close at $32.61.

Also in the basket:

Wolverine quarterly profit beats expectations (Reuters)

Many Foods Will Soon Be Labeled by Country of Origin (New York Times)

Circuit City turns to restructuring firm (New York Post)

(Photo/Reuters)
 

One comment so far

Can you feed a family of 4 on $10 if you went into the grocery store and bought ingredients for dinner with just $10? Tough, but doable.

Jarred Pasta sauce - $2
1# pasta - $1.25
Loaf of french bread - $1.59
1# bag frozen mixed veggies - $1.50
1# ground beef - $1.99

That’s under $10 with three of 4 food groups represented and provide your family a healthy solution.

Eating out is never a value - it’s a treat and a convenience. Budget shopping will help you beat the price of eating out in fast food restaurants every time.

Check out http://www.hotcouponworld.com for shopping advice and meal ideas that can help your family cut costs.

- Posted by Julie Parrish

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