Shop Talk

Retailers, consumers and prices

Starbucks hopes you’ll fall for its new autumn menu

October 1, 2008

hot-chocolate.jpgNeed a sweet treat after this week’s stock market stress?

A Salted Caramel Hot Chocolate, one three new “Signature” hot chocolate drinks introduced by Starbucks, could fit the bill. A tall, 12-ounce drink with whip cream packs a whopping 460 calories (with nonfat milk) — think of it as a¬†doughnut in a cup.

This week, Starbucks also introduced two hot Piadini sandwiches. One is veggie with portobello mushroom, spinach, feta, ricotta and egg. The carnivore version is made with mild cheddar, sausage and egg. 

piadini.jpgThe company, which has been tweaking its menu in a bid to turnaround a U.S. traffic slowdown, rolled out oatmeal and other relatively healthy breakfast items in early September. (That oatmeal tastes sweet!) Executives recently said that oatmeal was the chain’s single most popular food product launch to date.

Starbucks earlier this year reversed plans to remove hot sandwiches from restaurants and reformulated them to be less smelly (Chief Executive Howard Schultz said they interfered with the aroma of coffee). It has since reiterated plans to eventually have ovens in up to 95 percent of company-owned U.S. stores.

On Nov. 4, the Seattle-based coffee chain will roll out its Thanksgiving Blend created by Anthony Carroll, Starbucks’ green coffee quality manager, and Tom Douglas, who was Bon Appetit’s 2008 restaurateur of the year.

Starbucks says the new brew is designed to pair with turkey and pumpkin pie.

(Photos/Reuters)

Comments

It would be nice if you could present an actual picture of the Signature hot chocolate instead of one where the whip melted. This is bad PR, you know.

Posted by Will | Report as abusive
 

oh boy now we can wait extra while all those folks ahead of me get a warm bowl of oatmeal….or a warm sandwich
or some convoluted damn drink…..
as we all know there are never enough “baristas” on duty
to get all of us thru before our jobs fire us for being late….
starbucks please less stuff…..more customer service…
and faster lines….
we want in and out….we have to keep paying the bills
(oh yeah ….enough with the Pikes Place…..if i want Viennese coffee i will ask for it…please bring back coffee…..and speedy lines)

Posted by eve latte | Report as abusive
 

i tinks tat u should giv fre samples

Posted by tswas | Report as abusive
 

Panera Bread is eating your lunch and will continue to do so. And I’m not referring only to PNRA v. SBUX as stocks. PNRA is tastier, cheaper, faster, healthier, cozier, more comfortable, and cleaner. And by the way, thir wi-fi is free. Sorry SBUX, but you’re desparation is showing in your gimmickiness. Customers are too smart for that.

 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •