If the holiday season is around the corner (or even a little farther away), then it is that time of the year again — major toy retailers, childrens’ magazines and guides announce “hot” lists, predicting which toys and games will likely fly off store shelves during the holiday shopping period.
According to Toy Wishes magazine, girls who are 6 years old or older are likely to go after the Bratz “Girls Really Rock” line of dolls this time around.
Top U.S. toy maker Mattel and smaller, privately held MGA Entertainment have been locked in a legal battle over the Bratz dolls. The chic, snazzily dressed dolls started stealing market share from Mattel’s iconic and more clean-cut Barbie since the Bratz were introduced in 2001. While it is still undecided as to who has the right to make the dolls. Mattel most recently said that it has filed a motion to stop MGA from making or selling Bratz. That could spell bad news for MGA, given toy companies make a lion’s share of their revenue during the holiday season.
Also on the Toy Wishes list: Spin Master’s action-figure warriors Bakugan, Playskool’s dinosaur “Kota the Triceratops,” and Crayola’s Glow Station. Interestingly, Crayola spokeswoman Stacy Gabrielle said at a Toy Wishes event in New York that Crayola is trying to attract thrifty parents with lower-priced items this holiday season. The Glow Station can be purchased for $29.99.
Just as well. With high prices for fuel and food, the credit crunch, a prolonged housing slump and the financial meltdown, how many parents will readily shell out $179.99 for a toy dog (Hasbro’s Furreal Friends Biscuit, My Lovin’ Pup) or $189.99 for a 15-string Cherry Harp?
Time will tell.
(Photo: Reuters)
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- Posted by Yes ! Mattel Asks Bratz Production Halted « The Spoils of WarThe Bakugan toys are flying off the shelves already! Take it from someone who knows
- Posted by Bakugan ToysI was in FYE the other day and they have a ton of Bakugan stuff and no one knows about it!! They said almost everyone of their stores has stuff! Just go in and ask for help, thats what I did and the worker brought me to a whole selection!!
- Posted by BrianIt is really had to keep track of all the new Bakugan that are coming out. I have created my own list of Bakugan with pictures.
- Posted by AndyI wonder how the recession is going to affect the toy sales this xmas? I’d imagine people are going to be going with the best deals and cheapest toys out there, not the fancy expensive ones that were popular last year. Less “Artificial Intelligence Elmo”, more small plastic sphere with magnets!
- Posted by Bakugan Sensei