Best Buy is looking to lure more consumers with a “Blue Label” series of products that initially includes laptops and is expected to expand to other product lines.

The retailer has started selling two notebook computers made by Hewlett-Packard and Toshiba that include features consumers had asked for, such as a lighter-weight design, backlit keyboard and longer warranty.

Specifically, the two new notebooks are thinner than 1.5 inches, weigh less than five pounds and come with a two-year warranty.

Best Buy worked directly with Hewlett and Toshiba (whose computer is pictured) in developing the products, which are primarily intended for the second- or third-time laptop buyer. Both notebooks retail for $1,199 and are only available at Best Buy.

“This is definitely something that we want to have a broader footprint across our store,” said Jason Bonfig, Best Buy vice president of notebook computing. He said it was too early to say what other electronics categories could get Blue Label products.

(Photo: Best Buy)