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Shop Talk

Retailers, consumers and prices

15:12 October 8th, 2008

Leftovers make a lunch-time comeback

Posted by: Lisa Baertlein
Tags: Shop Talk,

lunch.jpgAs the U.S. economy continues its downward slide, more Americans are bringing their lunch to work.

According to a survey of 1,000 U.S. adults fielded by Opinion Research Corp and paid for by ConAgra Foods, 24 percent of respondents said they were brown bagging it more often than a year ago and 21 percent said they were doing it five days a week.

So what’s in those lunches?

Survey said leftovers (70 percent), a sandwich (68 percent), salad (44 percent), soup (33 percent), a frozen meal (26 percent).

Sixty-eight percent of participants said bringing their lunch to work made them feel more in control of their spending.

Despite the popularity of Mad Men, an award-winning television show depicting hard-drinking Madison Avenue advertising executives from the 1960s, this trend does not appear to bode well for the return of the three-martini lunch.

(Photo/Reuters)

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