Shop Talk

Retailers, consumers and prices

Kids — meet Elmo Live

October 13, 2008

elmo.jpgA singing and dancing Elmo Live said hello to the world on Monday at the Toys “R” Us store in Times Square.

Elmo Live is Fisher-Price’s latest version of the Sesame Street fixture, after Tickle Me Elmo in 1996 and TMX Elmo in 2006. Fisher-Price is a unit of top U.S. toymaker Mattel Inc.

Though consumers are expected to remain squeezed for cash this holiday season, toy executives have said that parents will manage to spend for their kids even if it means cutting back on gifts for themselves. The National Retail Federation has predicted U.S. holiday sales in November and December will grow at 2.2 percent — the slowest pace in six years.

Other tracking firms say holiday spending could emerge the weakest in about a decade.

On Monday, Elmo Live made its case to shoppers as to why cash-strapped parents might want to buy their kids their very own Muppet this holiday season – it sang, danced, told jokes and stories and laughed at various stages of a nearly half-hour presentation. The toy can even wave its arms and cross its legs.  

Toys “R” Us is selling the $59.99 toy exclusively in its store today, ahead of the U.S. launch on Oct. 14.

Not many parents seemed perturbed by its price.

“With things costing what they do, I think it is fair,” said Asha Jefferson, mother of nearly 3-year-old Ava. Jefferson said she never exchanges gifts with her husband, so they do not hesitate to buy gifts for their daughter.

But a little after 10 a.m., there did not seem to be any huge rush to snap up the latest Elmo — cash registers were relatively free and parents sauntered around the store with no particular hurry to grab an Elmo.

Things will pick up closer to Thanksgiving, maybe?



I think the price should be lower more towards the $45 – $50 dollar mark. Also there was a whole shipment today here in Toronto,Canada Toy’s R Us and seems that too many people complaining about the high price. I guess time will tell, how popular this toy will be. I am currently reversing the toy so I may program to do more than what the manufacturer songs and dances.
This would be an excellent item if you are able to connect to this to the internet and download new songs, dances etc.. too bad this would be an excellent product if this was implemented (maybe Elmo Live V2.0).


I am now growing what could be Elmos best friend- The TickleMe Plant!
It’s a REAL plant that MOVES when you Tickle It! This is NOT a Joke,
The leaves fold right up and even the branches fall down when Tickled.
It’s a great Green low cost alternative or could be a friend of Elmos.
I found it at I had to grow it myself, before I became
a TickleMe Plant fan. My Grandkids love this plant too. So, you know what they are
getting for xmas! This is a no green thumb need grow kit for all ages.


Elmo Live is by far going to be the hottest toy this holliday season. But what does this toy do that makes it so wonderful, and spectacular? Besides it being the cutest thing you’ve ever seen, it also sings and dances to songs that you pre-set it too! It also reads stories to the young ones, but will be a very popular toy for all ages, including adults.


Elmo will re-energize the slumping retail holiday season!

Unfortunately it may be a bit overprice unless you do your homework for discount elmo live interactive dolls!


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