Wal-Mart is joining the Manhattan pop-up brigade.
Starting this week in New York City, the retailer will put up a temporary store in Times Square and have a truck roving around the city to celebrate the launch of AC/DC’s new album.
The rock band has chosen to exclusively sell its latest album, Black Ice, through the discount retailer in the United States, and Wal-Mart will also exclusively sell the AC/DC Live: Rock Band Track Pack video game.
This week, AC/DC fans — and curious onlookers — can visit the Black Ice truck to listen to the AC/DC album in advance of its release on Oct 20.
On Saturday night, at the Times Square MTV store, Wal-Mart and MTV will unveil the “AC/DC Rock Band store” and sell the first copies of the new album.
Wal-Mart joins a long list of retailers who have stormed the Big Apple, setting up pop-up stores on an island where they have no permanent location.
Last month, Target set up temporary “bodegas” in Manhattan to show off its line of designer merchandise.
(Reuters photo)
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9 comments so far
Ugggggg…. Disgusting. This is such a disgusting stain on America.
- Posted by zacgI am soooo sorry to see ACDC sell out to WalMart. Makes my blood boil to think that one of the greatest bands ever have cheapened themselves to an exclusive deal with the cheap undercutting Arkansas retailer.
- Posted by susieI’m curious if you have ever purchased anything at the “cheap undercutting Arkansas retailer”? I believe they are the epitomy of American capitalism. I would guess you make purhases with price in mind. Hmmm.
- Posted by chrisWow…you people are morons. They aren’t “selling out.” If you’ve noticed the record industry is just about dead and gone because you all go to itunes to pick and choose rather than buying CD’s. What else is a band supossed to do. If any thing they did a great thing for other younger bands. It’s a new way to garantee Record sales and actually make real money. even if no one buuys the CD’s from the shelves of Walmart…AC/DC still starts off with having 4 million albums sold.
- Posted by ChrisThe whole country has gone Walmart…or New York…if you think about it.
- Posted by Tom SchultzWhat else is the gruesome, own-employee neglecting giant placing their paws and claws on next? Isn’t it bad enough they are destroying small businesses? Now they want to dominate the sale of an individual band’s record so they can get you into a store and sell you more product while you are there. It’s really all about greed….not smart business.
- Posted by ACTom:
What does “going New York” mean?
- Posted by tygrbabi[...] to Reuters.com, controversial American mega-retailer Wal-Mart is opening a “temporary” store right in the [...]
- Posted by Wal-Mart Comes to Time SquareOut of all the possible corporate sponsors, I feel like Walmart would be the worst for a company’s brand..
Dr. Tantillo (’the marketing doctor), who has a marketing blog , did a post a while back on Dupri’s
new label wit P&G and how it could be a boon for the company but but also a potential liability:
a potential liability.
And this week he posted on Target..it’s new advertising campaign and how it’s trying to compete with Walmart, et. al…
Tantillo’s full post
- Posted by sloane