Shop Talk

Retailers, consumers and prices

Finally, a rewards program for coffee addicts

October 15, 2008


Your Grande Latte addiction is about to pay off.

Coffee chain Starbucks, which has spent most of this year working to boost traffic and sales at its U.S. shops, on Nov. 4 is rolling out a new rewards program called Starbucks Gold.

For an annual membership fee of $25, Gold card users will save 10 percent on most purchases at participating Starbucks – from espresso drinks to espresso machines.

Registering your card also gives you access to other benefits, including a complimentary birthday beverage, exclusive offers and discounts, two free hours of daily Wi-Fi and access to a members-only Web site where you can rub elbows with other members.

The prepaid card will be available and accepted at all company-operated Starbucks stores.



That is a bad deal – or really a scam if you think about it. So you give Starbucks $25 bucks and they put all that money in the bank and collect interest. Every time you get a $3.50 latte they give you back 35 cents and then the barista stares you down if you put the 35 cents in the tip jar because she thinks you are cheap.

For $25 bucks you could buy boxes of Lipton tea bags, and boil some hot water, put it in your thermos and be set for the day and not trash the environment with cups and lids.

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