Retailers, consumers and prices
Finally, a rewards program for coffee addicts
Your Grande Latte addiction is about to pay off.
For an annual membership fee of $25, Gold card users will save 10 percent on most purchases at participating Starbucks – from espresso drinks to espresso machines.
Registering your card also gives you access to other benefits, including a complimentary birthday beverage, exclusive offers and discounts, two free hours of daily Wi-Fi and access to a members-only Web site where you can rub elbows with other members.
The prepaid card will be available and accepted at all company-operated Starbucks stores.