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Shop Talk

Retailers, consumers and prices

15:02 October 15th, 2008

You asked for a bailout

Posted by: Lisa Baertlein
Tags: Shop Talk, , ,

This man wants to bail you out — with breakfast. marchioli.jpg

Denny’s Chief Executive Nelson Marchioli is offering the Weekday Express Slam, a budget-version of the company’s mainstay $6 Grand Slam breakfast, for $4 on weekdays from 5 a.m. until 4 p.m.

The move from Denny’s, the always-open restaurant chain, comes as companies use timely pitches and discounts to tempt consumers who are increasingly worried about recession to crack open their wallets.

Marchioli said the always-open restaurant chain was working on a $4 weekday value meal before the government began its recent bank interventions.

“When the bailout came, we thought it would be a good lede,” said Marchioli.

The bailout breakfast debuted last week and the company is backing the six-week promotion with television ads.

Marchioli said there would “absolutely” be follow-on promotions and when asked if the price would stick for future offers, Marchioli said: “If i have anything to do with it, it will.”

(Photo\Reuters)

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