Retailers, consumers and prices
Black Friday ads popping up online
It’s that time of year again – supposed Black Friday ads are now starting to appear on online.
Numerous websites have cropped up in recent years that publish what they claim are copies of the newspaper ads retailers will run for Black Friday — the day after Thanksgiving that marks the ultra-competitive launch of the holiday shopping season.
BFAds sent an email early Monday morning, saying it had posted a Harbor Freight Black Friday advertisement on its site. It also said it “got word” about Polo Ralph Lauren’s “Midnight Madness” sale. The Polo event, being held at its outlet stores, invites shoppers to “join us after your Thanksgiving dinner” and get 20 percent off purchases of $150 or more – starting at midnight Thursday into Friday morning.
While shoppers flock to the websites to put together a post-Thanksgiving shopping strategy, the sites can raise the ire of retailers.
BlackFriday.info’s website says it has removed a Big Lots ad after the retailer’s general counsel sent them a letter, claiming they had a copyright on sale prices and would take action if the site posted its ad. BFAds said in its email that Walmart is not allowing them to post their advertisement until the week of Black Friday.
“However, there is also good news, as several other retailers have mentioned that they will be having competitively-priced sales in the weeks before Black Friday,” the email says. “It looks like once again, some of the best deals this year may be had before the doors even open on November 28th.”
(Photo: Screenshot of BFAds’ website)