Shop Talk

Retailers, consumers and prices

Black Friday ads popping up online

October 20, 2008

bf2.JPGIt’s that time of year again – supposed Black Friday ads are now starting to appear on online.

Numerous websites have cropped up in recent years that publish what they claim are copies of the newspaper ads retailers will run for Black Friday — the day after Thanksgiving that marks the ultra-competitive launch of the holiday shopping season.

BFAds sent an email early Monday morning, saying it had posted a Harbor Freight Black Friday advertisement on its site. It also said it “got word” about Polo Ralph Lauren’s “Midnight Madness” sale. The Polo event, being held at its outlet stores, invites shoppers to “join us after your Thanksgiving dinner” and get 20 percent off purchases of $150 or more – starting at midnight Thursday into Friday morning. shows deals from Ace Hardware, Harbor Freight and Toys “R” Us

While shoppers flock to the websites to put together a post-Thanksgiving shopping strategy, the sites can raise the ire of retailers.’s website says it has removed a Big Lots ad after the retailer’s general counsel sent them a letter, claiming they had a copyright on sale prices and would take action if the site posted its ad. BFAds said in its email that Walmart is not allowing them to post their advertisement until the week of Black Friday.

“However, there is also good news, as several other retailers have mentioned that they will be having competitively-priced sales in the weeks before Black Friday,” the email says. “It looks like once again, some of the best deals this year may be had before the doors even open on November 28th.”

Happy shopping!

(Photo: Screenshot of BFAds’ website)


The Black Friday site where the others get their ads from:

Posted by Brad | Report as abusive

I’m so excited. I’m finally gonna get an HDTV. Sears has some good sales on TVs sears-black-friday-ad-page-07.asp and I think Best Buy or Circuit City might do even better.


It’s always interesting to see stores who want their ads promoted – they’re the smart ones that wanna sell stuff. Who cares if your ad is out there early – should be good for business. I look at a lot of Black Friday sites – I kinda like It posts both 2008 Black Friday ads plus good deals all the time. Check’em all and happy shopping.

Posted by Tom | Report as abusive

Walmart had the best ad for Black Friday 2008. I was disappointed that no one had the $199 laptop and/or $99 desktop. Hopefully the ads for 2009 will be even better than 2008


Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see