Shop Talk

Retailers, consumers and prices

Hey, get your own Joe!

October 31, 2008

Whether you cast your vote for Joe the Plumber’s candidate, John McCain, or for Barack Obama and his No. 2 Joe Biden, it’s worth a free cup of joe at U.S. Starbucks stores on election day.

You don’t even need to prove that you went to the polls to collect your free 12-ounce drip coffee. Starbucks just trusts you to be a good citizen.

“We’re just relying on the honor system,” Starbucks spokeswoman Deb Trevino said.

Starbucks plans to announce the campaign with a commercial that will run — appropriately — on NBC’s election-crazy “Saturday Night Live” this weekend.


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