Shop Talk

Retailers, consumers and prices

Check Out Line: Hannah Montana rising

November 19, 2008

Check out the marketing power of Hannah Montana.
 
Watch out Barbie. Hannah is clawing her way up behind you. At least as far as girl’s toys are concerned.
 
According the National Retail Federation’s 2008 top toy survey, Hannah Montana has moved up four spots to the number two position for girls’ in the Top Toys survey, trailing on Mattel’s Barbie.
 
Toys based on the Disney character, who is played by Miley Cyrus, knocked those scrappy Bratz dolls out of the number two spot. Bratz fell all the way to number four behind just-plain-old, everyday, no-specific-name dolls.
 
As far as boys are concerned, the list is similar to last year, with video games in general topping the survey and the Nintendo Wii in the number two spot. Legos, cars and Transformers round out the top five.
 
While the weak economy is leading to expectations of a dismal holiday shopping season, parents could find some bargains in toys.
 
“The good news for parents is that many retailers are featuring toys as loss leaders this year, heavily discounting and promoting these items to bring shoppers into stores,” NRF President and CEO Tracy Mullin said.
 
Also in the basket:
 
CPI drops at record pace in October
 
BJ’s Wholesale quarterly profit jumps
 
Why Doesn’t Costco accept food stamps? (N.Y. Times City Room)

(Reuters photo)

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