Retailers, consumers and prices
Toys “R” Us touts Black Friday discounts to shoppers
This Black Friday, Toys “R” Us is holding an additional hour of door-buster deals as it tries to get a bigger bite of sales this holiday season.
The specialty toy retailer is discounting more than 150 items this year, compared to the 101 that it announced a year ago. Shoppers can snap up toys and games at those special prices from 5 a.m. to 1 p.m. on Nov. 28, known in the retail industry as Black Friday, the traditional kick-off to the holiday shopping season. Last year, the door-buster deals were finished by noon.
Toys “R” Us is waging price wars against retailers like Wal-Mart Stores Inc, the world’s largest retailer, known for its low prices. Wal-Mart has already unleashed a round of price cuts on toys in October when it offered 10 popular toys for $10 each, and plans to cut prices every week until Christmas as it tries to win over cash-strapped consumers.
While a massive toy recall played on consumers’ minds last year, the state of the global economy has easily overtaken those concerns this holiday season. Consumers are expected to continue shopping carefully and hunt for bargains, and Toys “R” Us is gearing up to meet those demands. The company is allowing consumers to peek at 50 unadvertised door-buster deals online beginning Nov. 26 at midnight. Last year it posted 40 mystery deals online.
Toys “R” Us Black Friday door-buster deals this year include:
* Free Play Station 2 Deal – 6 FREE Games, FREE “21″ DVD and Free Play Station 2 DVD Remote with the purchase of the Play Station 2 System
*Free $50 Toys“R”Us Gift Card with the purchase of a Black 16GB iPod nano
*Free Nintendo DS accessory with the purchase of Nintendo DS Brain Age Bundle or Nintendo Super Mario Bros. Bundle DS
*More than 80 percent off Xbox 360 Wired Guitar Hero Game Controller
*60 percent off TOYMAX EyeClops from Jakks Pacific
* 60 percent off Disney High School Musical 2 Figures 3-Pack
* More than 50 percent off Littlest Pet Shop VIP Plush Pets from Hasbro
*Up to 50 percent off Guitar Hero III: Legends of Rock Bundle for Wii, PS3 and Xbox 360
*$60 off iHome Portable iPod Docking Station (iPod sold separately)
* $50 off Sony 7.2MP Pink Cybershot Digital Camera
The company will also have some deals through the Thanksgiving weekend and some others for the following “Cyber Monday.”
Let the toy wars begin.