Shop Talk

Retailers, consumers and prices

Watching the flight to basics play out on Target’s shelves

November 25, 2008

Target has said its food and consumable items, like paper towels and toilet paper, are flying off store shelves, while its trendy clothes and home decor languish as newly thrifty shoppers avoid unnecessary spluges.

This past Saturday at a Target store in New Jersey, the diverging sales trends were evident.

While in the back of the store the clothing aisles were packed with merchandise, (but very few shoppers) the aisles in the front of the store — loaded with candy, shampoo and toothpaste –were picked over and buzzing with shoppers.

In some cases, if you wanted to buy soda or juice, you would have been out of luck.




























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