Wal-Mart wasn’t the only place where people waited hours in line to get special Black Friday deals. More than 100 Disney Stores opened at midnight, drawing parents in droves.

The stores, which peddle items like Mickey Mouse toys, High School Musical and Disney Princess paraphernalia and Hannah Montana t-shirts and backpacks, offered 20 percent off every item until noon on Friday. At 10 a.m. more than 30 people were still in line to get into the Disney Store at the Glendale Galleria, a giant mall located in a Los Angeles suburb. After waiting to get into the store, bargain-hunting shoppers queued again at the register.

Disney Store President Jim Fielding said he was surprised by the response and the lines — many of which were 100-people deep or more.

“People were definitely looking for bargains,” he said.

Fielding said shoppers told him they planned to spend 25 to 40 percent less on gifts than last year. The average sale, or ticket, at the chain is down roughly 10 to 15 percent from this time a year ago, he said.

“I think people are definitely price comparing and being smart shoppers,” said Fielding, who said Disney Stores will also have great deals on Saturday and Sunday.

(Photos\Reuters; Additional reporting by Fred Prouser in Los Angeles)