Hold on to your Bratz dolls.

A rival to the more demure Barbie, and one of the more fashionable dolls in the market, the Bratz may not be on store shelves from early next year.

A California judge ruled late Wednesday that Bratz owner MGA Entertainment should stop selling the dolls and banned it from using the toy’s name, handing rival and Barbie maker Mattel Inc its biggest victory yet in a years-long legal fight over the Bratz dolls, which pushed Barbie out of the limelight soon after their launch in 2001.

The court battle was marked by testimonies from both Mattel CEO Bob Eckert and MGA CEO Isaac Larian, and more recently, the dismissal of one of the jurors who a judge found to have made racial remarks during deliberations about Larian, an Iranian Jewish immigrant.

For Mattel, the latest ruling is good news. But for MGA, which plans to appeal the ruling immediately, the future look bleak if it has to abandon the toy line, which rakes in more than $1 billion in annual sales according to Larian.

And for consumers — there is still hope that you will be able to own one of these dolls. The injunction issued to MGA has been stayed until after the holiday sales season.

So head out and bring Jade, Yasmin, Sasha or Cloe home. They may be valuable in a few years.

(Photo/Reuters)