Shop Talk

Retailers, consumers and prices

Hasbro joins 2009 race to snag shoppers

January 23, 2009

USA/Want cheap entertainment? No problem.

Hasbro, the second-largest toymaker, thinks it has what cash-strapped shoppers need in 2009: A lineup of new card games priced at around $7.

They include Scrabble Slam and Monopoly Deal, which play off the original board games and aim to entertain stay-at-home consumers in a recession-mired economy.

Hasbro is dancing to the same tune that has swayed rival Mattel, the world’s top toy maker, to tout its moderately-priced toys.

Both companies will unveil their full 2009 lineups at the American International Toy Fair that kicks off on Feb. 15 in New York.

Under wraps until the event, but widely anticipated by analysts to bolster Hasbro’s sales this year, are Hasbro’s toys tied to the “Transformers – Revenge Of The Fallen” and “G.I. Joe -  The Rise of the Cobra” movies set to be released later.


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