Retailers, consumers and prices
Double Cheeseburger or McDouble?
McDonald’s CEO Jim Skinner says 40 percent of the burger giant’s “value burger” sales are now coming from its new McDouble — a burger with two patties and one slice of cheese.
That burger replaced the popular Double Cheeseburger on McDonald’s Dollar Menu on Dec. 1, when McDonald’s raised the price on the Double Cheeseburger — which has two patties and two slices of cheese — to $1.19.
Nevertheless, Skinner said the Double Cheeseburger still reigns with 60 percent of McDonald’s value burger sales.
Have you made the switch?