Shop Talk

Retailers, consumers and prices

Wal-Mart wants a bite of Twilight

February 12, 2009

twfans2Twilight was a big box office hit. 

Now Wal-Mart hopes the teen vampire sensation will amp up its sales.

The Twilight movie DVD is slated for nationwide release March 21.

Instead of simply selling the DVD in its electronics department, Wal-Mart is opening “Twilight Shops” within each of its 3,500 U.S. discount stores starting in mid-March. 

Wal-Mart will be selling the Twilight DVD movie and CD soundtrack along with Twilight clothes, posters, jewelry, bags and key chains. 

Fans can also pre-order the Twilight DVD on Wal-Mart’s website

But Wal-Mart is not the only retailer looking for a Twilight boost.

Hot Topic has seen brisk sales of its Twilight T-shirts, sweatshirts and jewelry. Its website is also taking early orders for the Twilight DVD.

Perhaps retailers should be looking to Hollywood and not DC when searching for ways to get consumers spending again.



oh my gosh…that is such a good idea… too bad they are only doing that for money. Twilight is the best saga and movie ever!
If they ever do auditions…i’m in!


Posted by Bella | Report as abusive

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see