Shop Talk

Retailers, consumers and prices

McQueen of the night

February 16, 2009

Sales are down, profits are off, but that didn’t stop discount retailer Target from throwing a big bash in Manhattan dukeon Friday night to celebrate the launch of its latest designer collaboration – McQ by Alexander McQueen.

Timed to coordinate with Fashion Week and draw fashionistas in town for the shows, the bash took place in a huge downtown warehouse.

Drinks were free, hors d’oeuvres were passed, and rock band The Duke Spirit (pictured to the right) came to play.

But the biggest draw seemed to be the clothing line  — which was on sale at the party before being offered to the general public. line1

Although the event started at 8 pm, by 8:15 pm there was a huge line for the dressing rooms.

By 8:30 pm, the line to try on clothes easily lasted an hour or more.

Some in line speculated that business-minded fashionistas were buying up the clothes with the intention of reselling them on eBay. (A quick search on the marketplace site showed that may actually be the case).

dress

The warehouse space was then going to be open to the general public as a pop-up store on Saturday and Sunday, and the clothing line will debut in Target’s stores on March 4

Eager party attendees on Friday night snapped up studded denim jackets for $59.99 and a tattoo-print strapless dress for $79.99 (pictured at right). Others loved the one-shoulder zigzag print dress that looked like it was available for re-sale on eBay.

But it remains to be seen how the collection will sell nationwide.

Is a recession weary America ready to shell out $139.99 for a sleeveless black leather vest that is part of the McQ collection?

(Photos: Taken by Reuters’ Nicole Maestri at the event on Friday night)

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