Shop Talk

Retailers, consumers and prices

Hansen selling beauty in a can

March 5, 2009


By Shivani Singh

Hansen Natural, the maker of Monster energy drinks and caffeine-free sodas, is betting that woman will splurge on its new ”Self Beauty Elixir.”

As the stress of rising unemployment and falling home prices take their toll, the drink maker believes that members of the fairer sex will seek refuge in the 35-calorie drink that comes in exotic flavors like Blushing Berry, Pink Lemonade and Tropical Bliss.

Made with 30 percent fruit juice, the elixir also contains antioxidant-rich vitamins A, C and E, which are touted for their health benefits. 

“Our new product offering is a convenient, affordable and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen,” said Jaime Phan, senior brand manager at Hansen.

The move comes as PepsiCo is targeting women with a new line of snacks. Women, who do most of the grocery shopping, have experienced fewer job losses than men in this recession.

The price for a can of beauty? Hansen isn’t saying.


I can’t wait to try it. It sounds like a great product. I’ll try anything fortified beverage to avoid taking my nasty biotin supplement pills. Finally a beverage made for women!

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