Shop Talk

The new owners of Bennigan’s restaurants are hoping to tap into some Irish luck as they relaunch the brand with a Blarney Blast ’09 St. Patrick’s Day party.

The “get your green on” celebration will run through April and highlight the 113-restaurant chain’s new menu and direction.

“It’s a new day at Bennigan’s,” said Vince Runco, chief executive of Bennigan’s Franchising Co.  “We’re returning to our roots as a relaxing neighborhood tavern where you can take a break from the daily grind.”

Holding company S&A Restaurant Corp and three dozen other entities, including various Bennigan’s and Steak & Ale affiliates, submitted Chapter 7 bankruptcy petitions in July, seeking to sell assets.

Bennigan’s Franchising Co, owner of the Bennigan’s and Steak & Ale trademarks and franchise agreements, was not part of the Chapter 7 filing.

A group led by Fortress Investment Group bought Bennigan’s Franchising Co and other assets, including the Tavern and Steak & Ale brands, late last year. The new owners have since opened five new restaurants and reopened five formerly closed locations.

Restaurant companies, particularly those in the bar & grill segment where Bennigan’s operates, have faced dim fortunes as diners cut back on spending on meals outside home in the recession.

(Photo/ Bennigan’s)