Shop Talk

Retailers, consumers and prices

L.A. keeps on (taco) truckin’!

March 14, 2009

kogi211Meet Kogi, L.A.’s newest celebrity.

It’s not a buxom starlet or a hunky leading man, it’s a Korean-themed taco truck that sells things like Korean short rib tacos to home-made ice cream sandwiches and daily specials.

In a city where taco trucks are as ubiquitous as New York City’s hot dog vendors, Kogi has used technology lure fans.

kogi111It has a website, a few Facebook fan pages and diners can track its every move on Twitter.

Kogi has taken hard-to-impress Angelenos by storm.

Jonathan Gold, a Pulitzer Prize-winning food critic for alternative weekly paper LA Weekly, had this to say about Kogi: “From Rosemead side streets to Venice dive bars, hungry Angelenos have a new way to roll.”

(Photos\Lisa Baertlein)

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