Shop Talk

Retailers, consumers and prices

Pothole filling that’s finger-lickin’ good

March 25, 2009

kfc11KFC wants to fill potholes in your city. 
 
But there is a catch: instead of streets full of tire chewing craters, your streets will be filled with KFC logos, at least temporarily.
 
To promote its freshly prepared fried chicken, KFC is sponsoring “fresh”ly [sic] “filled up” potholes in up to five major cities in the United States.
 
KFC has sent offers to mayors nationwide asking them to describe the bad shape their city’s streets are in. Four of those cities will be chosen and KFC will pay for materials and labor to have potholes filled in those cities. KFC already began filling potholes this week in its hometown of Louisville, Kentucky.
 
A spokesman for KFC would not say how much it will cost to fill the potholes. But the offer comes as cash-strapped cities are looking for ways to save costs.
 
“Budgets are tight for cities across the country, and finding funding for needed road repairs is a continuing challenge,”  Louisville Mayor Jerry Abramson said in a news release.
 
Some of the filled potholes will also be stenciled with a logo that says they were “re-freshed by KFC.” The spokesman said the stenciling will be done with nonpermanent spray chalk, so they will eventually go away.
 
And what’s a little logo here or there if it means a smooth ride?

(KFC photo)

Comments
 

You mean aside from the obvious double standard of letting a large corporate entity graffiti in our streets legally while we prosecute our children for the same crime?

Posted by Kiki | Report as abusive
 

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