Shop Talk

Retailers, consumers and prices

It’s 4:15 – do you know what your dinner is?

March 26, 2009

If you’re broke and in a hurry, Supervalu — the owner of grocery chains like Lucky, Albertsons,  Shop ‘n Save and Shaw’s – has your number and it’s 4:15.

mealdestination_highres2The third-largest U.S. supermarket operator is setting up stations in its produce, meat and deli departments that feature the fixings for fast, easy, home-cooked meals that can feed a family of four for less than $15.

“Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, Supervalu’s group vice president of fresh foods merchandising.

“We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal,” Smits said.

The 4:15 program is part of the company’s “Simply Good Meals” campaign, which targets shoppers who are looking to save money on food by cooking at home.


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