Shop Talk
Retailers, consumers and prices
Not your father’s soda machine
Coca-Cola is trying out high-tech, flat-screen vending machines.
The new machines, which feature a touch screen, will be tested this spring in select Simon malls in the southeastern U.S.
Coca-Cola and Simon will also test several interactive promotions with the machines, which will accept Simon gift cards.
“The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, global brand manager at Coke.
Coke did not say which malls will feature the next-gen machines, but some of Simon’s properties in the Southeast include Orlando’s Waterford Lakes Town Center, Miami’s Dadeland Mall, Atlanta’s Lenox Square and The Fashion Centre at Pentagon City in Arlington, VA.
(Photo: Provided by Coca-Cola)
Comments RSSPost Your Comment
- We moderate all comments and will publish everything that advances the story directly or with relevant tangential information
- We try not to publish comments that we think are offensive or appear to pass you off as another person, and we will be conservative if comments may be considered libelous.
Follow Shop Talk
i work at capital one and i wish we get one waaaaaaa. (squeaky voice)