Retailers, consumers and prices
Check Out Line: Global downturn – burger division
Check out the slumping global economy for burgers.
Burger King said it had an unexpected slowdown in traffic in March, which cut into the margins at the company’s restaurants.
The biggest culprits were Germany, the company’s second-largest market, and Mexico, the only market in Latin America where the company owns restaurants.
Burger King is attacking the traffic decline with “value” menus. In Germany, it is offering “King Deals,” which are “value-priced” combo meals. It has also relaunched the 99 euro value menu and is also opening more during breakfast.
In Mexico, the company is promoting its “Come Como Rey” (Eat Like a King) value menu. Apparently in Mexico, kings eat Whopper Jr.’s. (Or is that Whoppers Jr.?)
The company said it is seeing some improvement in April.
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