Shop Talk

Retailers, consumers and prices

Penney for your discretionary dollars

April 22, 2009

Deciding where to spend the remainder, if any, of this month’s paycheck?

JCPENNEY/J.C. Penney is making its case for why you should be heading to its stores.

At the department store chain’s annual analyst meeting in New York, Penney discussed the steps it is taking to win consumers’ hearts (and their money).

One of the steps highlighted: A chance for its rewards program customers to meet country music band Rascal Flatts, which recently topped U.S. pop album charts with its album called “Unstoppable.”

The band, which is being sponsored by Penney on a “Rascal Flatts American Living Unstoppable Tour”  will promote Penney’s American Living brand.

Penney moved its meeting from Plano, Texas, to New York City this year, saying it knew what tight budgets at Wall Street firms have done to analysts’ travel plans. To make them feel good, the retailer handed out CDs of Rascal Flatts’ Unstoppable album at the meeting venue. 


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