Shop Talk

Retailers, consumers and prices

Walk like a superhero

June 2, 2009

ironman1Ever want a pair of shoes to make you feel like a like a superhero? Next year, your dream could come true.

Marvel Entertainment, home to iconic characters like Spider-Man and the X-Men, has formed an alliance with Brown Shoe, owner of brands like Naturalizer, Dr. Scholl’s and Buster Brown, to launch footwear that features characters from Marvel’s upcoming films like “Iron Man 2,” “Thor,” “Captain America” and “The Avengers.”

The first collection will hit stores in spring 2010, with the release of “Iron Man 2”– starring Robert Downey Jr and Gwyneth Paltrow. 

Brown Shoe, which also operates Famous Footwear stores, will make and sell a wide array of footwear under the licensing deal and products will range from athletic shoes to beach sandals.

Marvel Entertainment’s ”Iron Man” was a blockbuster, earning $580 million worldwide after its release last summer. ”Thor” and “The First Avenger: Captain America” are slated for 2011 releases, followed by the “Avengers” sequel in 2012.

(Photo: Reuters\Mike Blake)

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