Retailers, consumers and prices
Check Out Line: Miley and Max head to Wal-Mart
Check out Wal-Mart’s newest collaboration.
The discount giant is bringing out a new line of $20 and under clothing and accessories called Miley Cyrus & Max Azria. Yes, that Max Azria, the one behind lines such as BCBG, is heading to the discount market. Cyrus, best known for the hit ”Hannah Montana” show, is already among the top-selling recording artists at Wal-Mart, the retailer said.
The items will hit stores and Walmart’s website in early August. Walmart will also be the title sponsor of Cyrus’ concert tour. Tickets go on sale later this month.
Wonder if shareholders at Wal-Mart’s annual meeting later this week will get a sneak peek fashion show. According to the blogosphere, Cyrus wasn’t wearing a Max Azria creation at last weekend’s MTV Movie Awards.
Also in the basket:
Trying to Pitch Products to the Savers (New York Times)