Shop Talk

Retailers, consumers and prices

Meat worth getting into the car for

June 5, 2009

meatWal-Mart’s Sam’s Club is focused on winning the grocery business of cost-conscious shoppers, and Shawn Baldwin, the retailer’s vice president of fresh merchandising, knows what products are crucial to drawing shoppers into its stores.

“Most of the time where people decide to shop for food is determined by meat and produce. Both of those two we’ve spent the past couple of years really trying to upgrade the quality and that is something that resonates with everybody,” he told Reuters on the sideline of a media tour.

In an effort to improve its offering of fresh produce, Sam’s Club worked with grower Driscoll’s to develop a line of premium berries, like blueberries and raspberries, that it can now sell in its clubs almost all year round — and at prices that are competitive with every day fruits, like bananas.

But berries alone won’t bring the shoppers.

“Beef and produce decide where you shop,” he said. “But beef decides if you get in the car.”

Baldwin said steak is the biggest draw and that Sam’s Club upgraded its offering. It saw a boost in traffic in its clubs earlier this year, when a beef glut allowed it to sell rib eye steaks at its lowest price in 30 years.

“You get the right price on a piece of steak and that’s what gets people going,” Baldwin told Reuters.

 (Photo: Reuters\Jessica Rinaldi)


What you really should consider, is if the taste of flesh is worth someone’s imprisonment, torture, exploitation and premature death.You do not need flesh to live, and pleasure killing is a moral way to treat others. Non-human animals are sentient beings like us. They are not commodities.Go vegan.

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