Shop Talk

Retailers, consumers and prices

Wider aisles? Cleaner stores? Must be Wal-Mart’s Project Impact

June 5, 2009

walmartelectronicsWal-Mart has a plan to keep shoppers coming into its discount stores once the economy improves and it is called ”Project Impact.”

While the retailer lost customers during the boom years as shoppers spent their dollars in the brighter, cleaner stores of its competitors, Wal-Mart is trying to make sure that doesn’t happen again.

Under Project Impact it is renovating its U.S. discount stores,  widening its aisles, lowering fixtures, improving its signs, installing wooden floors, and adding skylights to present shoppers with a store that fees open and “friendly.”

Check out a little video of a prototype store.

(Photo: Reuters\Jessica Rinaldhi; Video\Lisa Baertlein)

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