Shop Talk

Retailers, consumers and prices

Gunn-ing for a new apparel line?

June 10, 2009

USA/Tim Gunn lovers, alert! An apparel line under the name of fashion’s favorite is not entirely out of the question. So says chief executive of Liz Claiborne, the apparel giant that now employs Gunn as its chief creative officer.
Liz Claiborne Chief Executive William McComb, attending the Reuters Global Retail Summit, was asked whether a Tim Gunn-branded apparel line could ever be in the stars.

“I do, and obviously we would be the ones to do it,” responded McComb.
The strength of Gunn — who skyrocketed to fame through television’s popular “Project Runway” reality series  – is his impeccable eye, McComb said.
“Tim is not a designer. He does not design. What he would bring to the table is the common sense edit of how to build a wardrobe,” said McComb.
“He could do the black dress, the white top, the work pants … it would be not necessarily high faloutin’ fashion, but really smart.”
And so we wait in anticipation.  Read Reuters’ Liz Claiborne story here.
In the meantime, don’t expect a celebrity designer smack-down between Gunn and Liz Claiborne’s new creative designer, Isaac Mizrahi.
“They’re friends, they knew each other from Parsons,” said McComb, referring to the prestigious New York design school. “I would characterize it as very warm, very engaging, very friendly.”

So……how about a Gunn-Mizrahi line?

(Photo: Reuters)

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