Shop Talk

Retailers, consumers and prices

Starbucks to sell exclusive Rwanda coffee in UK

June 29, 2009

howardbeans1Starbucks will start selling a high-grade variety of fair trade-certified Rwandan coffee in Britain and Ireland next year as part of its effort to source more fair trade beans across East Africa. 

The world’s biggest coffee chain has pledged to have all coffee sold in its 700 British and Irish outlets fair trade-certified, which would make it the largest purchaser of such coffee in the world. 

Coffee represents Rwanda’s biggest foreign-exchange export earner in an economy which has been rebuilt following the 1994 genocide of 800,000 people.

(Photo\Starbucks)

Comments

This is good news to Rwanda and the coffee industry at large.

Posted by cris | Report as abusive
 

Good to see that Starbucks supports the fair trade initiative, the knife cuts both ways, the farmers get a decent price and we get a great cup of coffee.

 

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