Shop Talk

Retailers, consumers and prices

Banana Republic Mad about “Mad Men”

July 10, 2009

styleguide1Waiting for your star power to be discovered? Retailer Banana Republic and cable network AMC are joining up to promote the third season of “Mad Men,” the Emmy Award-winning early 60s-era drama set in a Madison Avenue ad agency.
    
A lucky customer may even win the chance for a walk-on role in an upcoming episode and a $1,000 gift card from Banana Republic, which is owned by Gap Inc
    
To get you ready for your close-up, Banana Republic is promoting the show in all its North American stores leading up to its August 16 premiere, with mannequins dressed in classic early ’60s styles and even a “Mad Men” style guide.

Think sharp suits, wide skirts, form-fitting sheath dresses, fedoras and pearls.
    
“The Banana Republic partnership is testament to the broad influence the series has had on the world of design,” said AMC President and General Manager Charlie Collier.

(Photo: Banana Republic)

Comments

Well maybe Obama will nationalize Banana Republic and then they can be Mad About Everything

Posted by Ian | Report as abusive
 

This seems so cool…

 

Love this promotion tie-in (and I’m wild about Mad Men on AMC), but why on earth hasn’t Banana Republic updated their website to feature “Mad Men” and allow you to shop the “Mad Men” styles and outfits?!

Posted by buttons | Report as abusive
 

sort of a gimmicky mis-match. banana republic and mad men go together like martinis and macaroni & cheese. who thought that one up? has this show already jumped the shark?

Posted by don d. | Report as abusive
 

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
  •