Shop Talk

Retailers, consumers and prices

Check Out Line: The extreme weather in July

July 31, 2009

Check out the chilly, wet weather continuing into July.

umbrella1Last month, retailers weathered the second-coolest June in 10 years, with record rainfall in cities like New York, Boston and Chicago, according to weather research firm Planalytics.

That put a lid on shopper demand for short shorts and tank tops, hurting June sales results.

July didn’t necessarily bring enough heat to make up for the June wash out.

According to Planalytics, unusually cool temperatures were pervasive across the northern Plains, Midwest, and interior Northeast in July with many locations having monthly readings that made it the coolest ever for July.

Here are some extremes the tracking firm noted:

Regional Extremes (Temperature):

  • The East North Central region had its coolest July ever, shattering the previous record set way back in 1967 (42 years)
  • The West North Central region had its 2nd coolest July ever, lagging only 1992.
  • The Northeast region had its 3rd coolest July ever, lagging only 1962 and 2000.

Regional Extremes (Precipitation):

  • Hartford, CT (9.127inches) Wettest July ever recorded, breaking the record set in 1980
  • Portland, ME (7.98 inches) Wettest July ever recorded, breaking the record set in 1997
  • Ottawa, ON (9.61 inches) Wettest July ever recorded, shattering the record set in 1972

But Texas might be wondering what all the fuss is about.  Planalytics noted that it was brutally hot across much of the southern Plains and Texas, where daily high temperatures often exceeded 100F.

We will see what all the extremes mean for retailers next Thursday, when chains report their July sales results.

Also in the basket:

Homi Patel Retiring as Hartmarx CEO (WWD, subscription required)

Disney profit beats Wall Street, shares slide

Foreigner signs with Wal-Mart (Los Angeles Times)

Ruth’s Hospitality Q2 profit tops Street

SABMiller flat beer volumes see shares dip

(Photo: Reuters)


This story is misleading. Here in the Northwest we are having one of the hottest summers EVER. Portland 102, 106, 106 and 98 four days in a row. Don’t generalize the northeast to the rest of the US


Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see